Following Your North Star: Purpose

Life comes at us fast these days. So much activity, so much data to be absorbed, so many decisions to be made, and very little time to act. In these circumstances, it is vitally important to understand what really matters, to stay focused on those key areas, and to not become distracted by the “noise.” However, the challenge for many of us is in figuring out what to focus on, and then staying focused.

Staying focused can be particularly difficult in our present business climate, when people and organizations are pushed to show immediate results. The rub often occurs when the plans and strategies can’t keep pace with the demands of modern life and business. This, in turn, leads to frustration. It’s not uncommon for people to lose sight of their original purpose as they react to immediate demands.