Bob Shenefelt is a successful entrepreneur, author, and the visionary leader behind iMatter™. Bob's strengths lie in his unique ability to create trusted relationships, share connections, listen for growth opportunities, build simple plans and inspire action toward a greater future.
As a lifelong devotee to goal-setting and personal fulfillment, Shenefelt produced several tools based on lessons he has learned, as well as some of the key practices he lives by in his life…clarifying, simplifying and sharing. The ensuing process is now being shared in the form of a personal and professional services company — iMatter.™
In addition to iMatter, Shenefelt also owns RCS International, a Canadian-focused distribution company that is reinventing the shipping and packaging industry around core principles of expert customer service.
Previously, Shenefelt was the founder of Great White, a distribution firm that was named Inc. Magazine's 26th fastest growing privately-held company in 1998. Shenefelt also served as President of the Detroit Chapter of the Young Entrepreneurs Organization-YEO, in 1999.
A native of Livonia, Michigan, and a graduate of Western Michigan University, Bob currently resides in Birmingham, Michigan with his wife Sheryl, daughter Grace and son Nicholas.
Bob's iPlanner

What Matters Most:
- Relationships – Adding real value
- Connected – i time
- Health – Strong / flexible
- Nature –Water / fresh air
- Family – Sheryl and the kids
Top 5 Action Items:
- Take RCS to the next level – executing industry leadership (Vision plan documented and 5 relevant conversations/week)
- i time 3 times / week – yoga, golf and check-in
- Adventures (4 trips and 5 daily excursions)
- Increase my income by 20%
- 4 books done and online (the Will series and the iGuide)
Unique Ability Statement:
Sharing connections and creating trusted relationships by listening for opportunities and creating a simple plan for growth that inspires action toward a greater future, NOW.
Burning Question:
Can I play and make a lot of money at the same time?
If it were up to me:
I would be in my unique ability greater than 75% of the time and be leading an amazing unique team.
I Am Statements:
I am increasing my income.
I am playing.
I am an awesome father.
I am a great husband.
I am an industry leader.
I am a spiritual teacher.

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